Think back to your childhood. Do you remember the advertisement for your favorite toy? Or food? Did it have a jingle?
Have you ever had the urge to start singing the jingle to an advertisement after hearing someone speak the first word. I bet you have.
Here’s some proof:
- Rice-a-Roni
Unless you were born in a cave, in your mind you just sang, “A San Fancisco Treat!” -Didn’t you?
The Jingles Build Familiarity
All good advertising has one main goal, to build familiarity. People will always choose what is most comfortable to them -always. It’s the same reason you’ve been wearing the same jacket for the last 10 years. It’s comfortable, it’s familiar, you know you look O.K. in it, and it’s become a part of your persona. You’re the person who wears that jacket!
What good advertising can do is make your company as familiar to your customer as that jacket is to you. When that happens, your customers will become more than customers, they will start to identify themselves through your business. Don’t believe me? Have you ever considered yourself a “Trojan man.” Or perhaps you’ve recently become an “Apple person.” Familiarity always plays into your client or customer’s decisions, and too gain business, you need to not just be known, but be familiar and comfortable to your potential client or customer.
Jingles are the ultimate tool in building familiarity. By attaching a melody to your company’s name, slogan, or key selling points you can have your product or service forever embedded in your potential client’s mind. And music is truly forever. Want proof? I’m positive you know your fair share of medieval nursery rhymes.
Benefit: Good Vibrations
Fist of all, let me point out that I just made you sing to yourself. 
But moreover, jingles have one huge advantage to spoken word -emotion. With music you can create an atmosphere that is inviting to your potential client/customer. Own a beach resort? Your customer could be instantly teleported to their dream island vacation. Selling beer? Your customer can start having that good time before they ever reach for the can opener.
Benefit: Saves You $$
As the homepage points out, your client is more than 10 times as likely to remember your advertisement if it is a jingle. That means you can play it less often.
Jingles also transfer to print and other mediums extremely well. That’s right, print. How could a jingle, which is audio, transfer to print you ask? Well this article is print, and I’ve heard it through the grape vine that I’ve already made you sing to yourself more than once, just by dropping obvious cues to you in plain type. Imagine if your business name was a lyric. Every time someone heard or saw your name your jingle would instantly be played in their mind. That’s called free airtime!
Benefit: Professional Image
You spend a lot of time making your business look good. You have a custom logo for your business, why wouldn’t you invest in custom music? Talk and talk over canned music advertisements are like your business name in plain type. Limp and unmemorable. Also, like a Logo, jingles add consistency and a sense of “theme” to your advertising -which in turn makes you look organized and together.
And of course, like any logo, a jingle is completely reusable.
Benefit: Better Play
Music holds listeners attention. Radio and TV stations realize this, and for their ratings they want to hold listeners (and watchers) for as long as possible. Nothing makes someone change the station faster than a generic advertisement with no music. But not only will listeners be more inclined to turn off your ad, when DJs and TV programmers are scheduling their play lists, they give top billing to ads featuring jingles in order to maintain their listener/viewership as long as possible.
Head and Shoulders Above the Competition
If you’re looking to gain the edge on your competition nothing could serve you better than a custom written jingle.